Privacy Policy
How we collect, use, and protect your personal information — written in plain English and compliant with BC's Personal Information Protection Act (PIPA).
The short version
We collect the minimum information we need to answer your call, show up at your home, give you a quote, treat the problem, and guarantee the work. We don’t sell your data. We don’t share it with anyone except the providers who help us deliver your service. We use Google Analytics and Google Ads measurement to understand how the site performs and improve it — gated behind your consent on the cookie banner. If you ever want us to delete everything we have on you, email ola@mimocasa.com and we will, within thirty days.
What we collect, and why
- Contact details — name, phone, email, service address. Used to respond to your inquiry, schedule a visit, and honour our guarantee.
- Service history — dates, technicians, treatments, pests found, photos of the work. Kept for our guarantee window plus seven years for tax and audit compliance.
- Payment information — processed by our payment provider (Stripe). We never see or store full card numbers.
- Analytics — first-party visitor analytics (anonymous-id cookie, page paths, referrer) via our own server. We also load Google Analytics 4 and Google Ads measurement only after you accepton the cookie banner — used to understand how the site performs and to measure the effectiveness of our search ads. Decline the banner and the third-party scripts never load. Your browser’s “Do Not Track” setting is honored for our first-party analytics regardless of consent choice.
- Pest identification uploads — photos submitted to /identifyare processed by Anthropic’s Claude API for species ID. We retain uploads for seven days for quality review, then delete them.
Who we share information with
We share personal information only with parties who need it to deliver your service: our technicians, our accounting provider, our payment processor (Stripe), our communications vendors (Telnyx for SMS/voice, Resend for email), and Google for ad measurement (when you’ve accepted the cookie banner). We do not sell data. We do not license customer lists to third-party marketers.
Cookies & ad measurement
When you accept the cookie banner, we load Google Analytics 4 and the Google Ads tag. These set cookies that let us measure page performance, conversion paths, and ad effectiveness. When a customer who clicked one of our Google ads later books a paid service, we upload an anonymized signal (hashed email or phone) to Google Ads so it can optimize who sees our ads. You can revoke consent any time by clearing your browser’s site data for thewildpest.com — the banner will reappear and you can decline.
If you decline, no Google scripts load, no Google cookies are set, and no ad-measurement signals are sent. Our first-party analytics (anonymous visit-counting, no profile, no cross-site) still operates because it’s necessary for site operations and security — but it honors Do Not Track automatically.
How long we keep it
Contact details and service records: seven years from your last visit, for tax compliance and warranty support. Photos from treatments: three years from the treatment date. Payment tokens: managed by Stripe per their retention policy. Pest-ID uploads: seven days.
Your rights under PIPA
British Columbia’s Personal Information Protection Act gives you the right to access any personal information we hold about you, correct anything inaccurate, and in most cases request deletion. Email ola@mimocasa.com with the subject line PIPA requestand we’ll respond within thirty days. No fees.
Security
Customer data lives in SOC 2–compliant Canadian data centres. Access is restricted to active employees on a need-to-know basis and revoked on departure. All traffic to this site is served over TLS 1.3. We run quarterly security reviews and have never experienced a data breach.
Children
We don’t knowingly collect information from anyone under 16. Our service is a B2C and B2B service for adult property owners and business operators.
Changes to this policy
If we materially change how we handle data, we’ll update the Last updated date at the top and email anyone on our active-customer list. Archival versions of every prior policy are available on request.
Contact
Questions about privacy? Email ola@mimocasa.com or call +351 000 000 000. Mail: Mimocasa Lda., Lisboa, Lisboa, Lisboa 1000-000, Canada.
For unresolved complaints, you may contact the Office of the Information and Privacy Commissioner for British Columbia at oipc.bc.ca.